Although our studio has weathered well the uncertainty of these financially stormy times, we have thought it best not to take our stability for granted.
This was the focus of one of our meetings in which we discussed ways to enhance our strengths, and perhaps more importantly, to strengthen our weak points. It was brought up, for example, that even though CFGS has been producing here in Portland for over three decades, most of the work is spread out across the country. The result is that local awareness of who we are and what we do is not quite what we would like it to be.
Of the many ideas we talked about, one quickly became the favorite - that "participating in a trade show" could be a good way to get some exposure to the public as well as other local businesses.
A week later at our next meeting we reviewed a list of potential choices. One stood out as our best bet - "The Portland Home and Garden Show", but there was one problem - it was to take place in three weeks! There was much to consider; Was there enough time to produce or gather enough product to sell, and devise cohesive presentations? Could we design, build, and set-up a decent looking display booth AND run the thing for four days? All of this would need to be accomplished right along with everything else that had already been scheduled for the month.
This was just one step in our larger strategy which is simply to keep moving forward. There is no doubt that for many, these are hard times. As a small business, we believe the best way we can help our community is not only to "hang in there", but somehow actually to grow, and we believe we can do that. We are already planning for the next trade show - which will be The Spring Portland Home and Garden Show February 18-22. Hope to see you there.
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